Imagination is our power

Many social media pundits claim that content curation will prove to be the next biggest thing in the arena of online entrepreneurship and obviously, freelancers with specific skills to perform the job of content curation will gain a good fortune out of it.

The biggest reason behind these predictions about the profitable expectations of content curation is the fact that the content on the Internet is increasing rapidly at every minute and according to some experts, within a few years, the content on the Internet will be doubled or more within every 72 hours or even less. Experts believe that this huge amount of content will offer a great opportunity for Internet marketers to gain online influence so that they may attain more customers for the products or services they are trying to market. However, it can prove to be a daunting task to refine the relevant and quality content available on the Internet and this difficulty can prove to be a great chance for the freelancers to gain an important place in the space of Internet marketing. This is the reason why it is important for freelancers to know everything about content curation as an especial skill and how to master that skill.

 

What is Content Curation?

Internet is a huge pool of a vast quantity of content that can be used for specific purposes. However, it is very important to recognize the quality of content and to arrange it in a meaningful manner so that anyone who is seeking for any information on Internet to share with others to achieve a definite goal may find it easy to attain the right content of appropriate quality. The process of rearranging the huge amount of content available on the web so that it can be presented in an organized and sense full manner is known as content curation. The traditional meaning of curator is a content specialist who organizes the content assets in a cohesive and coherent manner so that the information can be presented in an attractive and explanative manner to attain the interest of the viewers.

Content curation involves the job of refining, cataloging, coordinating, and publishing the information around a specific subject. A content curator goes through all the possible available content and refines it to arrange the best possible content in a definite order of its importance and relevance so that it can be displayed in a proper way. Unlike the popular belief, content curation isn’t just about collecting links and preserving them, rather; it is the job of organizing all the links to present a particular context with proper explanation. A content curator is not just a person who can offer a number of links about a subject, rather; he is the person who has properly researched about that subject and can offer the best, well organized, and highly relevant content on any specific subject online.

What is the importance of Content Curation and who needs it?

The Internet space is continuously increasing and people are now creating and sharing content at an enormous speed and with time, this speed of content creation is going to be increased. Even now, thousands of new videos are regularly uploaded online. People write and publish blog posts at every other moment. There are millions of Twitter and Facebook users who update their status regularly.

To explain the enormity of content creation, let us consider the example of Facebook. The average user of Facebook creates around 90 sets of content in a month. According to Mark Zuckerberg, more than one billion people are actively using Facebook each month. That is, in a month, the Facebook users are creating around 90 billion pieces of content at an average. Add the content on Blogger, Twitter, Orkut, MySpace, WordPress, and other websites and independent blogs and you will find that the data or content on the Internet is getting immeasurable day by day. To put it simply, we are not living in an ocean of content that is expanding at a vast pace. A content curator is the person who knows where are the fishes that a person is looking for in this vast ocean. The content curator can easily offer a quality content of relevance to anyone who is in need of organized information. The role of content curator is certainly important because for a common person, finding the required information and using it in appropriate manner will require a lot of time and attention and in current world; time is the most costly resource that needs to be preserved.

However, who will need this highly specialized information or content assets in an organized manner and why?

According to the Content Curation Adoption Survey of 2012 that was organized by curate, the vast majority of Internet marketers believe that content curation is an important and beneficial strategy and they seek for content curation regularly. The main reasons for why Internet marketers are interested in the process of content curation and why are they actively seeking for content curation can be summarized as follows:

1) Very Little Relevant Information in the Vast Pool of Content

It has been observed that finding relevant content on a particular topic is becoming more difficult while the quantity of content is abysmally increasing. While Internet is a vast resource of content, finding the best and most appropriate content on a subject is becoming more difficult. Internet marketers feel that specific websites that offer curated and properly organized content offers a good solution for their problems. These websites offer links to relevant content and that reduces the burden of marketers to search for the appropriate content. If the best and most relevant content about a topic is a diamond, the curated websites prove to be a mine of diamonds. Those websites that offer regular quality content, gains greater support of marketers.

2) The Race to be the Thought Leaders

With the help of appropriate content curation, marketers can attain success in establishing their position as the thought leader. Marketers want to attain as many customers as possible however, the Internet customers are becoming smarter and they seek for a reputed and trustworthy brand before they may engage in Internet shopping. Those marketers who succeed in providing quality content gains the trust of customers. This content includes original content produced by the marketers and producers specifically to increase their sales and it also include the relevant content from market experts and competitors with their specific presentation and comments. By using this highly refined content, marketers can establish the trust of customers and once they succeed in establishing themselves as the thought leaders of the market, they find it easy to attain regular customers.

3) Increasing Influence of Social Media

As the number of active users of social media platforms like Twitter and Facebook is increasing, people are heavily relying on social media as the perfect resource for relevant and timely information. As a result, marketers are trying to implement the strategy of on-demand news. Since marketers are required to create positive influence on these social media platforms so that they can attract more and more potential customers, they need to keep providing relevant information regularly on these social media websites so that they can share best content online. With the help of content curation, marketers can easily provide relevant content at a swift pace so that they may maintain and increase their influence on social media platforms.

4) Content is the King

Internet is virtually becoming the biggest market of the world and one can attain all major brands of any product or service directly online. These brands are actively engaged in providing relevant information, future prospects, customer services, and online shopping facilities to attain more customers. The success of Dell has encouraged almost all brands to experiment the idea of e-commerce which is increasing at such a high rate that e-commerce is actually offering a tight and tough competition to the biggest retailers of the world. This increasing influence of e-commerce has made it mandatory for online marketers to remain easily accessible and easily notable to those who are looking for specific services and products through search engines and social media platforms.

However, to become significantly visible on search engines and on social media platforms, the marketers need to provide best, most relevant and unbiased content regularly in an organized and attractive manner. To improve SEO, providing original, relevant and organized content is very necessary. Content curation helps marketers to provide unique and most appropriate content in an unbiased manner and that increases their visibility on Internet.

Thus, content curation is very important for the marketers to increase their visibility on the Internet which results in increased potential and regular customers and provides higher profit margins for the brands and their marketers.

Importance of Content Curation for Freelancers

Content curation is very important for freelancers too because marketers often take help of freelancer content providers to attain original, valid, relevant and unbiased content with proper search engine optimization to attain better visibility on Internet.

For freelancers, content curation is professionally essential while it can also be an interesting means of learning too. A freelance needs to provide relevant and latest content about a varied category of subjects. While a freelancer can take help of enormous amount of content easily available on Internet, they need to be especially skilled in acquiring and organizing the relevant content in an appropriate manner so that it can be shared effectively to attain the required purpose. Content curation is necessary for freelancers because it helps them to remain aware of the latest and most important information about any issue that needs to be covered under the content that they have to provide. For a freelancer, content curation is the process of remaining aware and alert about their field and subjects for which they need to produce content so that they can remain efficient at their job.

However, it is not easy to be a skilled content curator. The biggest problem in content curation is the enormity of content available on the Internet that a content curator will have to research to organize it in a meaningful manner within a short period. This can be very cumbersome and distractive but with the help of proper techniques and technological tools, this task can be made easier.

The Process of Content Curation

Content curation is a continuous process and a professional content curator will have to adopt this process in his daily life. The very first step of the process of content curation is to decide for a relevant topic, subject or issue. Once the goal is set, the next step is to seek the relevant information. While seeking the relevant information may seem to be burdensome, it is necessary and yet, it is just a step of content curation. Once content curators have attained enough information about the topic or issue, they need to analyze and refine the available information to make a proper sense out of it so that the content can be rearranged according to relevancy and appropriateness of it to achieve the goal. One may do so by writing a blog post containing the links of organized content to offer a particular meaning of what they have researched, refined and organized.

Making a relevant meaning out of the available content is a tricky job because it is necessary to provide appropriate meaning through your presentation in such a way that it meets the requirements of the content curator’s subject and goal. After this, the content curator needs to present this highly researched, refined, and reorganized content in an appropriate manner so that they may attain largest possible audience. It is necessary for the content curator to confirm that the presentation is in such a simple format that any person can not only understand it but can also make best use of it with ease.

Tools of Content Curation

Obviously, the most difficult and burdensome step of the process of content curation is to find relevant information. While one can search about any topic or issue on any search engine such as Google, one may fail to attain quality information through simple search engines to perform content curation. However, there are enough tools to reduce the burden of seeking appropriate information and a content curator can make better use of the following tools of content curation:

 

  1. Scoop.it:

    instantShift - Scoop.it

    The tagline of Scoop.it is “share ideas that matter” and it explains this tool perfectly. Scoop.it is currently considered as the best content curation tool which offers a series of content based on niche subjects and issues. After deciding for their choice of subject, a content curator can easily attain quality content. The next step is to read and analyze the contents and save them as a collection. One can attain everything including articles, videos, Facebook statuses, Twitter lists, and so on.

  2. Storify:

    instantShift - Storify

    Storify is another quality service or content curation tool that can be used to attain optimized results. Create an account on Storify and start attaining the best content including tweets, blog posts, videos, images and so on. Storify itself provides the content in different niches in a series of meaningful presentations that can be used to attain better results.

  3. Pearltrees:

    instantShift - Pearltrees

    Anyone looking forward to be a master content curator cannot ignore the service of Pearltrees, which is one of the finest curation tools. While one will attain a number of images, articles, videos, tweets, and so on to analyze and observe. One can simply use the browser application to “pearl” the content page that seems relevant, attractive, meaningful, and usable. One can easily share their “pearl” pages easily through Facebook, Twitter, Email, or on their own website.

In addition, there are a number of other highly efficient content curation tools such as StubmleUpon, Pinterest, Delicious, BagTheWeb, Bundlr, and so on that can be used by a content curator to attain appropriate content. However, it will the responsibility of the content curator to analyze, organize, rearrange, and represent this set of content about their preferred niche topic in a meaningful manner.

Content curation may seem to be a hefty task but it is becoming a necessity to maintain a grip on the Internet market. The most important aspect of content curation is that it is not a malpractice or activity of plagiarism. A content curator is not expected to copy and paste information from one content page to other. Rather, the job of content curator is to research the available content on Internet, refine it, reorganize it, and represent it in a unique manner with appropriate references and citations for the original content providers. It is very necessary to maintain the ethical lines of the job of content curation because the marketers that are looking forward to make better use of content curation are strictly looking for ways to gain trust of the customers so that they can establish their brands in the market. When a person simply steals some other person’s idea without offering proper credit to the original content creator, he is simply stealing the content while content curation is strictly the job of sharing the best content in a relevant, organized and appropriate manner.

320, 768 and 1024. Do these numbers mean anything to you?

No, it’s not the Da Vinci code, they are the widths in pixels that many designers associate with mobile, tablet and desktop screen widths.

The problem I have with this is that my mobile isn’t 320 pixels wide, my tablet isn’t 768 pixels wide and my desktop screen certainly isn’t 1024 pixels wide. There are hundreds of different screen sizes out there on a variety of different devices and yet we still think of responsive web design as 320, 768 and 1024.

 

What happens to all those screen sizes in between?

I have seen many sites that use these three breakpoints for their designs and simply create 3 static layouts that centre within the nearest width.

This is better than having an old fashioned, static, desktop only site as they are at least serving a one column, simplified version for mobile and a touch friendly version for tablet but then why would you alienate all other screen sizes by not taking them into consideration?

Sure the design will still work on the other sizes but what happens when you have a tablet that is smaller than 768? They will get the mobile experience on a tablet! And when viewing it on a laptop screen smaller than 1024? We’ll just send them the tablet layout and laugh at them for not having one of the 3 screen sizes that we have deemed worthy.

 

It’s about percentages not pixels

When you create your responsive layouts, you should always aim to set as many of your dimensions as possible in percentages. This helps to ensure that your content will grow and shrink evenly through different screen sizes and will do so in proportion to the device it’s being viewed on. This approach will also ensure that your content is always filling 90% (or as much as you determine) of the screen instead of possibly 50% of the screen as the content is centred on a screen size that is a few pixels smaller than the next available breakpoint.

 

Content is king

When choosing your breakpoints, you should always be making your decisions based on where the content breaks and not to device screen widths. Instead of creating a design and then modifying it to fit the iPad screen comfortably, you should find out at what width your content starts to struggle.

I tend to start with a 1400 wide design and slowly make the browser smaller until a piece of content breaks the layout or gets close to doing so. That then determines my next breakpoint. It doesn’t matter whether it is at 1200, 800 or 673, if the content still works then why change the layout?

You will find that you will end up with strange breakpoints such as 477 or 982 and that you may have 2, 6 or 10 different breakpoints. The point is that the content will decide rather than the intended screen sizes that you wish it to be viewed on.

With the array of different devices and screen sizes being released every month, it is impossible to determine a set of definite breakpoints for our responsive projects. The truth is that whilst we are using a variable such as screen width to determine our responsive layouts, we will struggle to serve a perfect layout to every different size but by following a few of the tips above, we can at least ensure that the content is always displayed as best as possible.

Like any other field, a portfolio holds great importance for a website/graphics designer. An eye catching design has great benefits. It reflects your designing skills and attract your clients.

Being a website/graphics designer myself, I have met a lot of designers that don’t even have a portfolio. When they get clients, they just send over some of their recent designs. In this way, there clients are unable to review most of their work and there are more chances that they will back off and find some other designer.

 

Why Make a Portfolio?

There are a great number of designers all over the globe and it’s one of the most rapidly growing information technology fields with the growing demand of website and graphics designing. This is a vast field and it constitutes of many sub fields. Graphic Designing includes logos, banners, brochures, flyers, business cards and a lot more. Today, there are a lot of individuals or companies that regularly need some kind of graphic design. Whether it be for online uses or printing purposes.

A portfolio for a designer is the basis of clients whether to hire you for their designing needs or not. Your portfolio demonstrates your skills, expertise and talent.

A design portfolio is compulsory for freelance designers as well as those running a designing company.

Designing a portfolio is not something that you just start doing without any preparation. There are a number of things to consider but before you start designing your portfolio, study the reasons why is it important and in what ways will it help you. This will help you in coming up with more creative ideas for your design showcase.

Following are a few points explaining why a portfolio holds so much importance.

  1. Presents Your Skills

    I have seen many designers’ websites without any graphics. They are just full of text and stories. Mentioning what services you offer and what can you do is not enough. You should show a proof of what your are doing. Your client will not be interested to choose you as their designer unless you don’t showcase your work in that specific designing they want from you. Suppose you get a client visit your site wanting to get a brochure designed for their business but don’t find even a single sample of your work.

    Clients need satisfaction as they are spending something to get the job done!

  2. Makes Clients Trust You

    When you display your work; you make new clients trust in you. Get the testimonials from your old clients along with your portfolio so that the new clients get more satisfied from you. This will in turn bring more customers to you.

  3. Represents a Genuine Business

    There a lot of designer emerging nowadays. Many are talented and possess great skills but still there are some designers that don’t have a proper experience in this field. They have learnt a bit of basics and promise their clients to provide quality work. As there work is not worth showcasing, they don’t show a proper portfolio. This simply results in wastage of their clients’ time when they don’t like the unprofessional work.

    In comparison to this, a buyer will prefer some designer showing his/her work.

  4. Prevents Rejection from Clients

    Everybody has their own choice for designs. Similarly all people don’t like some specific kind of graphics. Some will prefer really professional, clean graphics, some prefer 3D, while others want shiny, colorful designs. Suppose you make specific type of designs and you don’t have a portfolio. You get a client and start working on their order. Soon you will come up with a final design and when you submit a preview of it to them, you get bad remarks. This will not only waste your precious time and effort but you will also get a bit frustrated and end up saying bye to your client.

    Showing a portfolio to your clients before taking their order will prevent these situations. Your client will confirm before if they need some variation in their design from the past work you have done.

After getting to know the reasons to make a portfolio and how much importance it holds you must be thinking ways to make a beautiful portfolio. Yes! It should be highly attractive, and force the people looking at your portfolio to choose you as their designer!

Design an Attractive Portfolio

I am going to give some useful tips and tricks that will lead you to come up with a beautiful design and finally some examples for inspiration!

I am not just focusing on Graphics Designer in this article. But this is also to address the website designers! Most of the graphics designers know how to make a graphics template of website. So if you got skills and can come up with a design on graphics software, it will be way too easy for you. And if you have the coding skills it would be a plus.

Don’t worry if you don’t know how to code an image to working website! You can get it done from any coder for as low as $20 for single page!

Most of the designers have their websites setup already where they offer their packages or services. But I have seen a lot of designers that don’t even have their websites. They advertise their services on different forums or websites. They think that they are getting enough customers but they are not aware of the fact that they are also missing a lot of clients due to some flaws.

Firstly they don’t have a website which is a turn down for clients who look for legitimacy.

Moreover they are not providing a proper compilation of their past work to their buyers. Anybody going to pay for something needs a proof, and a design portfolio is similar to a proof for buyers!

So following are the essential tips that you should keep in mind before designing your own portfolio website! These are the things that really matter and will make your portfolio stand out!

  1. Make a Decent Collection

    Before making a portfolio, do enough work and increase your collection till some extent. Your portfolio should be not be empty. This is a great turn down for clients and they will probably think that you are an amateur and you don’t have much experience in designing field. Just to give an idea I would suggest you to have atleast 15-20 items in your portfolio. But still you can have more. But remember don’t overfill it. Just keep a balance.

    You can tell your clients later that you have a lot more designs and you can show them if they want something more.

  2. Filter Your Design for Portfolio

    Take a hard look at your past work. Which of your designs are catchy? Separate the work you thing is best. Don’t include the designs you think are not much attractive as compared to your other work. This may cause your client to loose interest in getting their job done from you.

  3. Categorize Your Portfolio

    Your goal is to convert your portfolio visitors to your customers. To do so, you have to try your best to make your portfolio easy on eyes. It should not become a difficulty for your visitors. Don’t just make it jungle of images. This will just annoy your visitors and they will most probably end up closing the window.

    Separate your designs according to the categories. Like if there are logos, banners, business cards, flyers, brochures, just separate them up under different partitions with a prominent title to distinguish it from other designs. It helps the buyers in a way that they will look for samples in that specific design category they want to get a design from.

  4. Variety in Samples

    As I discussed earlier in this article, that all the clients do not have same choice. Your design may have a preference of one client and it may be rejected by the other so don’t ever do the mistake of adding same kind of designs in your portfolio.

    Have a variety of samples, so your client may have an idea that you will come up with something unique, different and something new for them. On the other hand if you have all same kind of designs with similar effects used in all of them, your client will not be much interested and you may loose them. Also add any photo of your print work. I myself request a photo of printed graphics I design for my clients.

  5. Include Testimonials

    Include testimonials from your past clients somewhere in your portfolio. Don’t just throw it somewhere. Instead be clever and place them in an efficient way so they are as prominent as your portfolio items are. Testimonials help a lot in motivating your visitors to become your client. It is a quick way to build trust with visitors. Many designers ignore this factor but testimonials help a lot. Let your client write a little about how was their experience to work with you.

  6. Show Your Work Properly

    Many designers add small thumbnails of their design work or show a little part of it due to the fear that someone will copy their work. Don’t do that, instead host the full-sized images on your own server and link the thumbnail or small image to the full size image, or make some functionality so that the image may zoom up on clicking. Avoid linking your samples to the clients’ website for which you made that design.

    People do not always keep same designs, they might change it and it will be a problem for your further clients later.

    Same thing applies to the web design projects you have worked on. Host them on your own server instead of linking to external websites, you may give a link though but keep a check if your client has not updated their site.

  7. Make Your Layout Simple

    People in search of a designer are looking for a website with an easy navigation. The layout should not be over done. It should not be filled up with a lot of colors and too much fancy techniques. The layout as a whole should look simple, attractive and everything on the website should be easy to understand. Don’t confuse your clients in any way. Make your contact details easily accessible. Remember contrast is your friend and you have to play with it in a creative manner.

  8. A Little About Yourself

    Having an ‘About Me’ page is also a plus point. Do not take it as granted. You have to deal with your visitors in a friendly way. For individuals, it’s a place to show off who you are as a person. Tell about your qualifications, experiences and expertise in your field. To make it more attractive, add any kind of picture of yours, a portrait, sketch, caricature or anything representing you.

    Moreover giving links to your social networks profiles from here is better. It builds more familiarity and makes you more approachable if the client is in need of a designer ever again.

  9. Keep Your Portfolio Up to Date

    Design your portfolio in such a way that it is easier for you in future to update the pieces.

    It’s a common fact that as you make more deigns and gain more experience, you start to like your new design more than the designs you had made a couple of months or some time ago. So if you think that there is something in your portfolio which seems to be odd to you then there is no need to keep it anymore in there. Just replace it with your new designs. Keep on revolving items. It gives a good impression on returning customers.

I have added some really attractive portfolio designs for inspiration. It will give you a better picture of how you have to get creative and design your own unique portfolio.

In this portfolio, the design has given a very easy way to navigate around. The animation gives access to contents of website with keyboard shortcuts.

The designer has beautifully embed the images in a frame. The frame effect makes this portfolio unique!

This design is full of creative ideas. The designer has wrapped all the necessary components of a portfolio website in a single book shelf. There are no unnecessary items in the shelf. Every item gives the information about that designer.

Simple yet attractive design. This website would have been so dull without the lightning or glow effects used. They have given life to the design. See how little sprinkles and toppings can make your site delicious!

The design is an example of use of many colors in a proper and beautiful manner. The abstract not only contain colors but also represents the name of designer along with easy navigation beside.

Here is another creative artwork. The designer is welcoming his visitors and requesting them to have a seat. This builds a friendly environment and look at the way how designer has introduced himself to visitors. Such techniques leave impressions in the mind of your visitors.

If you have a look at the complete website, you will see how in only a single page, the designer has added all the information a client is seeking for. Starting from his introduction to a few recent designs followed by his service offerings and then finally an easy contact form at the bottom.

And at last, simple yet effective about us page. It consists of a paper background effect, little sketch of the designer, and some introduction to him.

Very first thought – “What is Proofreading?” The word ‘proof’ is used to mean the final trial print that is used for making corrections before printing. Hence, a proofreader goes through the entire text with a fine toothcomb, trying to look for errors and glitches in the document.

Proofreading involves detection of errors, such as punctuation, grammar, and choice of words, spellings as well as other details of font, style and alignment. It involves surface reading.

 

Grammar and style form the primary focus of proof reading. The hard and fast rules of grammar need to be adhered to, such as dangling participles, typos, tenses, voices and so on. This is important to create the best image of the company or the person. Style is a little more ambiguous and has to do with the tone of the language, such as sarcasm, serious, ironical, and humorous and so on. These are brought about by the choice of words and each piece of writing needs to have a specific tone. Proofreading, in a nutshell, is not just looking out for grammar and punctuation errors ,but rather looking at the document as a whole and see whether all the words fit in together, supplying better options wherever necessary.

Qualifications of Proofreaders

A proofreader needs to do a check on the quality of a publication before it goes into print. There is nothing like a qualification that is officially recognized for proofreading, nor is there any specific course for proofreading. This does not mean that certificates are of no use for a proofreader or that they can be entirely dismissed as qualifications. However, such certificates do not surely form part of the criteria for recruitment as a proofreader.

The experience of the person is far more important in a proofreading job. You need to get maximum opportunities in order to get this experience and then establish a formidable reputation in your niche to get the maximum possible testimonials. A freelancer with a good command over the language can become a proofreader for different types of documents and articles and even novels. Some of the important qualifications a proofreader needs to have are:

  1. A good eye for detecting details and errors.
  2. Excellent knowledge of the English language, along with intricacies of grammar, spelling, punctuation, etc.
  3. A dedicated and systematic approach to the task.
  4. Good concentration skills.
  5. Relevant experience would be an advantage in order to prove aptitude in the niche.
  6. A native speaker of English would also be an advantage, but not essential.
  7. A graduate or an undergraduate working towards graduation.
  8. A good grade in English Literature would be desirable but not compulsory.

A proofreader needs to prove his worth. A freelance job of proofreading done from home can be convenient but you need good communication and writing skills. One needs to go along with the flow and the tone of the piece along with understanding the layout. Freelancers who wish to break into this career need to provide work that people would like to come back for.

Types of Proofreading Jobs

Several websites offer proofreading jobs of various types. There are many writers who want their stories or articles to be proofread. These writers then refer them to others. These jobs can belong to several niches.

For instance, there is technical writing where proofreading is required in engineering and medicine. Several documents are published in these fields and need proofreading. Writers of blogs also require proofreading for their articles. They would like their posts to be perfect in order to draw in more readers and viewers to their blog and attract advertisements. The content and readability of the article can be improved by proofreaders. Many companies also require copyeditors for proofreading their content before it is uploaded to the web. Websites that regularly publish web content are also in continuous need of proofreaders. There are also jobs related to correction of academic papers, such as thesis and other educational papers.

There are sites that allow proofreaders to set prices for their project and only do the proofreading work of those who meet their price criteria. There are several student assignments and advertisements of businesses, such as brochures and newsletters that require proofreading.

There is general proofreading that just requires an overall correction of grammatical mistakes and language errors along with spelling and typos. Journal proofreading needs a little higher skill set according to the requirements of the publishing firm. Apart from this, manuscript proofreading and scientific journals contain more complex studies and need to be properly checked out.

Tips to help Proofreaders to Succeed

  1. Concentration. Concentration is the key factor for successful proof reading. You need to get rid of all distractions and do the work without interruptions. Try to remain away from other noises as well, such as the radio, the television, your email and so on. Even a split second of inattention could cause an oversight and you might overlook an important error.
  2. Be alert to Homonym. There are words that sound similar or those that have the same spelling but different meanings. A proofreader needs to be aware of differences between words, such as ‘complement’ and compliment’ or ‘later’ and ‘latter’, ‘council’ and ‘counsel’, ‘imminent’ and ‘eminent’ and several others.
  3. Errors in Apostrophes. Several errors in apostrophes need to be watched out. For instance, words, such as, ‘your’ and you’re’; its and it’s; there and they’re and so on. These are silly errors, but if they are not taken care of the credibility of the passage is put under great strain leading to a poor opinion of the writer. You need to remember that the apostrophe is only used to show possession and it should not be used in plurals.
  4. Possessive pronouns, such as my, yours, his, hers, ours, theirs and its do not have apostrophe, whereas possessive nouns, such as Jack’s, dog’s, cat’s and other proper and common nouns can take the apostrophe for possession.
  5. Check out numbers/dates. Numbers can play a crucial role in the essay or text. Look out for the number of zeros in a value, such as $10,000 or $100,000; million or billion; 1972 or 1982; 5% or 50% and several other numerical related errors. Wrong statistics could lead to a complete misrepresentation of facts.
  6. Cultivate a sense of doubt. Try to double check your work and keep doubting, so that you will be able to identify all the errors. You need to doubt every word in order to identify each and every mistake. It is important not to take anything for granted while proofreading.
  7. Reading aloud. Read through the text rather slowly and, if possible, try to read out aloud. Read only what is presented on the page and not what is in your mind or what you think is there. Reading aloud helps as it slows you down and you are able to hear the words as well as see them, thereby making use of two sense organs.
  8. Look at the words without just allowing your eyes to slide over the words. Don’t just look at the outer shell of the words, that is the first and last letters of the word, but take in the entire word.
  9. Look out for words having double letters. These usually lead to confusion and spelling errors. For instance, accommodation, embarrassment, omission, occurrence, possession, apparent and so on.
  10. Using a dictionary. Use a dictionary in case of words that you are not very sure about. Select a link where you can quickly check out errors in spelling, punctuation, pronouns, subject verb agreement, periods, sentence fragments, dangling modifiers and tenses.
  11. Choice of words. Instead of using common verbs, such as ‘give’, use ‘offer’ proffer’. Instead of using ‘tell’, make use of a more apt word, such as ‘suggest’ ‘inform’ and so on.
  12. Using Spell check. Spelling errors are the most common ones and are also the most easy to tackle and correct. You can, of course, use spell check and a dictionary for the wrongly spelt word. However, spell check is no use with homonyms, such as ‘accept and except’, ‘who’s and whose’ and so on.
  13. Create a checklist of your own for proofreading. Make a list of the common errors and mistakes that you usually find in a document and refer to this list while doing the job.
  14. Try analyzing one kind of problem at a time or during a reading. First, try to spot grammatical errors, and then look out for punctuation errors, then word choice and then the sentence structure. If you look for one type of problem at a time, you are more likely to do a more thorough job of it. When you look for trouble, you are sure to find it, so the saying goes.
  15. Build a good professional reputation. You need to provide a good quality service of proofreading.
  16. Always complete any project within the given deadline and be professional with the client. You must also do the job accurately and in a committed and conscientious manner, so that you can be set apart from the competition in the particular field.
  17. You could also register with several online proofreading services and submit your resume, but be careful of scams.
  18. To attain success in your niche, you can print your business card and even place them with printers or in the local college boards and other potential clients.
  19. Try to develop your experience by first doing some voluntary proofreading jobs in local schools and colleges. You can also take some online classes or tutorials to develop and increase your skills.
  20. Create a strong resume by clearly listing out your experience, your educational background and any style of writing that you are particularly familiar with. You can also add some samples of your work.

Ten Common Errors to Avoid as a Proofreader

Some common errors to look out for during proofreading are:

  1. Subject verb agreement – For instance – The balls of slime is eaten by ants. Here, the subject of the verb eaten is ‘balls’ and not ‘slime’. Hence, the subject is plural and should be followed by a plural verb – The balls of slime are eaten by ants. Another example – This box of ornaments belong/belongs to me. Here again, the subject is ‘box’ and not ‘ornaments’. Hence – This box of ornaments belongs to me. ‘One of my sister’s friends is/are a doctor. The answer is – One of my sister’s friends is a doctor (because only one of them is a doctor).
  2. Commonly confused words – We often get confused between words, such as advise and advice; farther and further; affect and effect; adopt and adapt; confident and confidante; envelop and envelope; altogether and all together; amount and number; and several others. You can keep a handy list of such commonly confused words and go through the examples in order to get these words straight.
  3. Verb tenses – Verb tenses are very often confused by writers. The passage begins with a tense and then it continues into another tense. These are very often overlooked by proofreaders. You need to identify the situation and check out whether it belongs to the past, present or the future and then use the correct tense. Facts and Universal truths always need to be in the present and wishes need to be conveyed in the past. Shifting and changing the tense in paragraphs continuously confuses the reader.
  4. That and Which – This is another common error that (not which) many authors and proofreaders overlook. There is a simple method of understanding when to use the right connective. ‘That’ is used as a defining clause and ‘which’ as a non defining clause. When you need information that is essential to the subject, the correct word to use will be ‘that’. When the information following is only supplemental and not essential to the subject, we use ‘which’. For instance – XXX is a company that offers proofreading service. Here, the information following is defining and very essential to know about the company. Look at this – XXX is a proofreading company, which delivers all work in time. The second part of the sentence that follows ‘which’, offers supplemental information.
  5. Active and Passive voice – When the subject of the sentence is more important than the action done, the active voice should be used. When the action done is more important and in cases where the subject is unknown, the passive voice is used. For instance, ‘A well is being dug’ and not ‘Some people are digging a well’.
  6. Use of Ellipsis – This is a common error. An ellipsis is a punctuation used to indicate that some text has been deleted or omitted, or it can be used as a pause. It should consist of three dots that are evenly spaced with space between them.
  7. Use of commas – You have to know when to use a comma and when it is redundant. They are used for indicating a pause, when providing additional information, when joining a main clause with a subordinate clause, to separate items in a list and so on.
  8. Article use – a/an/the – When you refer to something specific, use the article ‘the’. When referring to any noun, use ‘a’. I need a (meaning any) pen. Please give me the (particular) pen. However, a general statement in the plural does not need an article. For instance, Pens are useful for writing. Yet, the pens that I bought yesterday were very cheap.
  9. Singular and plurals of nouns – Some nouns in English form plurals by adding an ‘s’; others by adding ‘ies’ ( babies). Some others remain the same for both singular and plural – deer/deer; sheep/sheep; aircraft/aircraft. Some nouns convert ‘a’ into ‘ae’ (formula/formulae); some others convert ‘I’ into ‘e’ (crisis/crises; thesis/theses) and so on.
  10. EI or IE – The rule here is that ‘I’ before ‘e’ except in case of ‘c’. Thus, ceiling and not cieling; believe not beleive; field not feild; siege not seige.

Conclusion

A proofreading job requires an eye for detail along with accuracy, concentration and excellent language skills. There are no other specific formal training required to become a proofreader. However, one should be careful of the common pitfalls and errors that you need to look out for while doing a proofreading job. You need to establish a good name in professional circles to become a successful proofreader. A proofreader needs to be constantly on the lookout for a whole range of mistakes and errors to do with punctuation, grammar, spellings and also the fundamental structure of the sentence and other word usages. You need to know common spelling errors, homophones, apostrophes and other details of grammar to do a thorough and professional job.

 

There are various types of proofreading jobs available these days and you can easily carve a niche for yourself in the field. However, the competition is fierce and one needs to do a competent and thorough job to thrive in the field. It can be a pleasant rewarding work that you can do from the comfort of your home and is a great career option for the dedicated freelancer.

As strange as this may sound for some, not every designer is a good logo designer.

I’ve met many highly talented designers who are terrible at designing logos. Actually, some of the best designers I know are so aware of that, that they even prefer to not take on this type of project.

The process of creating a logo, at least on a professional level, can easily become a long series of complex tasks that don’t necessarily have anything to do with designing, and to be successful in doing that the designer needs to have a quite peculiar mix of skills.

If you are a designer looking to specialize in the identity industry, this article will help you identify your strong and weak points. If you are an entrepreneur looking to educate yourself before hiring a logo designer, this article will help you understand part of the complexity behind the process of creating a custom logo for your business.

 

What makes a good logo?

Before getting onto the main subject of this article, we must define what makes a good logo. After all, it’s only by reaching an understanding on that concept that we will be able to go ahead and analyze which skill-set, experience and personality would be required from a designer to be good with the creation of logos.

So what makes a logo, a good logo?

In one sentence a good logo must be fit for purpose, adaptable to a variety of multiple sizes and materials, stand the passage of time without looking old, and be memorable enough that once you look at it, it can be easily remembered.

Overall, when it comes to logo design there’s no right and wrong, but instead just good and bad practices. The diagram below showcases what is widely considered to be the best practices in the identity design industry.

The quick dirty Venn diagram of the brand identity design.

While looking at the above diagram, what skills do you think would help to create a good logo?

One way of answering this question is by analyzing each characteristic separately, and then associating a different skill set to each one. For example, what skills would a designer require to design an iconic logo? Surely understanding the concept and value of iconic design for starters, but there’s plenty more.

Spend a good amount of time thinking about that and you’ll eventually notice that the great majority of skills needed to design a good logo have little or nothing to do with the actual activity of producing design. Surprised? Keep on reading, and you’ll get the idea.

 

Be good at research

One of the most relevant skills in the process of becoming a good logo designer is the ability to find relevant and useful information. Think about it: without knowing details of the client’s industry, the market and understanding how competition uses their identity to market themselves, how one would know they are designing a relevant logo?

But that’s what the briefing is for, right?

Yes, you’re spot on, but the truth is that the great majority of small clients, and starting entrepreneurs, don’t know how to prepare a briefing. Heck, some of them don’t even have this data available when they approach a designer for a logo.

Sometimes even larger organizations don’t understand the peculiarities of the logo design process, and fail by not providing enough information in their briefings. Knowing where to get the date, and what questions to ask is an essential skill.

Ultimately this skill will help to direct the design to a relevant solution.

 

Be able to think conceptually

Once the designer has all the information relevant to the project — which should include the client’s briefing and data from the designer’s research at least — the following step would be to analyze the data to define the boundaries of the project.

In order to do that, the designer should look at the data by using analytical tools such as brainstorming, mind-maps, color-wheels, mood boards or any other analytical tool that help to better understand the identity problem and identify what may or may not be a good concept to be explored.

I guess this is easier said than done!

Sure there’s a lot of practical work here, but once the designer has a clear vision of the big picture, being able to find a solution which is aesthetically pleasing but also has a deep conceptual connection to the initial identity problem is, more than anything else, what makes a good logo designer.

Think of it in this way: a logo without a concept is a logo without a soul.

Being able to think conceptually, and find hidden meaning in between what initially would seem to be unrelated data, has a profound impact in the process of creating a good logo, consequently it is this skill that will help to direct the design to a unique solution.

 

Be able to plan ahead

With a unique and relevant solution in hand, now all is left for the designer to do is to guarantee the chosen solution is versatile. In order to do that the designer needs to be able to plan ahead. Simple, uh? For what its worth, I believe this to be the easiest skill to master.

Quite basically all the designer has to do is to design the logo with context in mind. Will it fit well in a website? A twitter avatar? Printed in a one color brochure? Or full color on a business card? Stretched on a big poster? Or on the side of a vehicle? Reduced to the size of a promotional pen? Or embroidered on a t-shirt?

If the final logo can adapt to all of the above situations—and more—without losing any quality, then job done!

If not, then this solution is probably not the best—usually, is not iconic enough—and a quick look at the briefing topped by exploring another round of concepts tends to solve the problem. Nothing that a few extra hours of design won’t help to solve.

Nonetheless, here, right here, related to this skill, lies a problem.

When it comes to logo design, small businesses owners and starting entrepreneurs tend to not plan ahead, at least in design terms, and approve logos completely out of context, and for that reason they fail to understand why some solutions are just not right for them.

The risk of ignoring the need of versatility is bad for the client as it may result in the need to spend more money to rework their logo, and that’s the least of their problems. I’ve had cases where small business owners had thousands of dollars invested in stock with a logo they learned later on it was not the right for them.

And that’s the cue to the next skill, which in contrast, I believe to be the hardest to master.

 

Be a good communicator

I’m sure that many would say that being able to communicate your message across with success is not only a skill good for a logo designer, but for any designer, or even anyone in almost any career. That’s true, but there’s a special reason why a logo designer must be a good communicator.

The logo designer is usually the one faced with the responsibility of educating clients about the realities of the design world.

Day in day out, people are starting their own companies, and on the great majority of occasions, starting entrepreneurs have little idea of the role design will play in the success of their business, and usually they place very little importance on it.

Here’s the challenge…

When approached by someone who will most likely have little to no knowledge of the importance of design to a business, the logo designer must be able to help change the clients paradigm towards design, not only for the success of client, but also for his/her own success as well.

Designers tend to overlook this step, as it can be extremely time consuming, and clients, at least initially, hardly put any value to the lengths a designer would go to help educate them about design.

If you are looking to specialize in the identity design industry, this is, as far as my opinion goes, the most important non-design related skill you should be working on; together with a lot of patience too.

The best logo designers I know are also excellent communicators.

 

Conclusion

Designing a logo, at least from my perspective, has a lot to do with solving a puzzle that allows for many solutions. Some solutions are going to be great and others not so much; but if you don’t know what skills you need to play the puzzle, it becomes really hard to solve it.

With more and more people entering the design industry, it seems that looking for a specialization is becoming common place. If you are looking to specialize in the identity industry, training yourself on each of these non-design skills will certainly put you on the right track, but you must remember that ultimately you must be a good designer first, and for that there’s nothing better than practice, practice and a bit more practice.

We live in such an exciting time in the world of the web. Technology and standards are moving forward at a rate that’s perhaps both faster and more exciting than ever. As things change, so do our habits, and one area that I think has seen bigger changes than most would have to be the change in resolution that our devices are now running.

Resolution is a funny thing to measure; it’s not a physical size change, but a clarity change. It’s not making images, brighter, or more rich in color, but making them denser. It’s also something that people seldom understand the value of until they see it for themselves.

Of course, when we get a taste of high-resolution displays, we’re hooked. And we all want our websites (and the websites of our clients) to look awesome on the devices that are sporting these displays. Many web designers are racing towards that goal by creating images for each new resolution that comes our way. Or, as I’m calling it in this article, “chasing screen resolutions”.

 

An introduction to SVG

Many of us know what SVGs (Scalable Vector Graphics) are. We’ve seen it on the W3C HTML5 website, under “3D, Graphics & Effects”. SVG is a standard HTML5 technology, that displays images with code. Or something.

At least, that’s the general response I got when I asked people about SVG graphics. It’s not really something people are interested in, because its value isn’t fully understood.

I want to show you how to avoid “chasing screen resolutions”, and it just so happens that the SVG standard can help us do just that.

 

The state of retina graphics

When I say “retina graphics”, I refer to any devices that have a screen resolution higher than that of traditional displays, sporting a resolution way above 72ppi (pixels per inch).

Apple famously smashed the 72ppi barrier with the iPhone 4, a device that had a fantastic new high-resolution display, that looks unlike anything else we’d seen before. Except when you used it to browse the web… the web looked rubbish.

The web had 72ppi optimized images. At the time of writing this, most of the web still does, two years after the launch of the iPhone 4.

Now, we have all sorts of devices with Retina quality Graphics. It’s slowly making its way across the entire Apple product line, extending to the iPod Touch, iPad and even the latest MacBook Pro. Smartphones are popping up all over the place with high resolution displays, so much so that a “standard” resolution display almost feels old-hat at this stage.

Still resolution dependent

When the web design community overcame the blurry images problem with conditionally loaded @2x images (images that were created to be twice the size of their original counterparts, loaded only on high-res devices), the web looked good again, for the most part. Some designers even advertised their websites as “resolution independent”.

Of course, what they really should have advertised their sites as was “optimized for two screen resolutions”.

Devices will keep on getting better, resolutions will keep on getting better, and and the web will continue to be enjoyed on an increasing number of form-factors. What about the inevitable future @3x? What about @4x? What about if the standard “1x” becomes unnecessary? What makes 3x “@3x” and not “@2.5x”?

Messy indeed.

What’s more, this sort of technique is hardly widespread. I browse the web on the aforementioned MacBook Pro with Retina Display, and most of the web is sadly exactly where it always has been since the iPhone 4: blurry. Creating all of your web imagery again is an arduous sounding task, especially when the whole web design world has been designing with bitmaps for so long.

Unzoomable web

Even today, with our @2x images, we still can’t zoom in on web pages without them going ugly again. Text manages a zoom just fine, but by comparison, images just cry out for those future @4x exports (something that no one will deem appropriate to serve just on the off-chance that someone might like to zoom in 4x on your RSS icon).

 

Going truly resolution independent

The problem is with bitmapped images. We’ve always known that they don’t upscale, and now is no different. What we need is vector graphics on our websites. Vector graphics are calculated by a series of instructions, rather than baked onto a grid where each pixel represents a color. Enter, SVG.

One size fits all

Since SVG graphics are vector graphics (hence the name “Scalable Vector Graphics”), they’ll look awesome on yesterday’s, today’s and even tomorrow’s screen resolutions. Additionally, due to the formulaic nature of vector graphics, you can zoom in on any device and images will stay looking great.

Faster load times

Making a 2000px by 2000px image, to a web designer, sounds nothing short of ludicrous. It would take far too long to load, it would bring some mobile devices to their knees, and the 4000px x 4000px “@2x” version would be craziness. And as resolutions get better and better, it’s simply unsustainable. With SVG, since it’s a vector format, it doesn’t matter if the image is 20px or 2000px; the load time will be exactly the same. The only thing that makes a difference to the load times is the complexity of each image file.

You can use it today

SVG may not be supported across the board, but Modernizr can feature-detect it. By serving a SVG and non-SVG version, you can reap all the benefits of SVG, while leaving legacy browsers with a @1x PNG. It’s as simple as this:

.no-svg .logo { background: url('logo.png'); }
.svg .logo { background: url('logo.svg'); }

 

Limitations of SVG

It’s not difficult to create SVG graphics out of any vector based image. Many pro apps such as Adobe Illustrator and Inkscape can export to SVG natively. There are a few things that you’ll need to know about SVGs for the web, however.

They can’t contain bitmap images of any kind.

Sure, you can add them in SVG authoring applications such as Illustrator or InkScape, and save your work as SVGs, but they won’t render where it matters: your web browser. CSS wizardry will be necessary to load a bitmap on top of the SVG where appropriate.

Can take forever to load if complicated

If you make a complicated SVG, you’ll be hit with load times not unlike the aforementioned 2000px x 2000px image. You wouldn’t want to draw a complex painting in SVG format, for instance.

Gotta keep it simple

Apps like Illustrator and Inkscape can do much more than your web browser can handle. They’re full blown illustration apps, not web SVG creator apps. In fact, it’s safe to assume that 90% of the functionality that those kinds of application offer will be unavailable to viewers on the web. If you’re familiar with vector software, you’ll need to learn alternative ways to create the effects you’ve come to love.

Try to learn the language

SVG code isn’t something you can “see in your mind” like you can when you read HTML. It’s a series of instructions mapped respectively against one another, element by element, layer by layer. Unfortunately, as of today, you’ll probably have to dip in there from time to time, since there are some results even Adobe Illustrator doesn’t offer.

For instance, images in Illustrator have a canvas you draw on; it’s a set width by a set height. That’s great, but if you want to control those details in the browser, you need such information to be stripped away from the SVG itself (note: some browsers will interpret your CSS irrespective of any declared SVG dimensions, but not all do). It’s not particularly hard, but it can be a headache. It’s well worth spending a bit of time getting to know the language, so that you can manipulate SVGs even further.

 

SVG in the Wild

Logos

Logos should typically be in a vector format anyway, so they’re a great way to bring SVG into your website designs. By using the markup above, you have everything that you need to take your first SVG elements online.

Icons

Icons are a great candidate for SVG. So much so that I’ve created a full icon set using SVG graphics. The scalable nature of SVG means that the icons can be used at any size, accommodating a broad range of site designs.

Animations

Animations also make a great case for SVG graphic usage. Since animations are typically tethered to a fixed width and height, SVG goes some way towards helping animations get responsive. Flash used vector graphic elements, now HTML5 animations can too.

Background images

Background images have always been a tricky point for web developers; the potential load times, as I mentioned above, can be crazy. SVG background images can be as big as you like; they still have snappy load times providing they aren’t really complex.

Conclusion

All in all, resolution independence is a fantastic goal for web designers and developers alike to strive towards. It’ll even mean their design tastes will be out of date before their site imagery is. While it’s important to approach them with your eyes open, it’s pretty clear to see how SVG graphics can move you closer to a future of total resolution independence.

When you load up an SVG enabled site on a high resolution device like an iPad 3, and you zoom in, you’ll be sold.

I hope this article goes some way towards encouraging resolution independent thinking in web design and development, and I hope that it has encouraged some of you to think about how SVG can work for your next site.

I’ve been in the SVG pool for a while, and I have to say, the water has never been more lovely.

Visual design is important however, the website’s fate depend more on the usability and its efficacy. While you are designing a website, make sure it is a user-centric design because users’ are the most important aspect behind any website’s success. If your website has a feature that is problematic or non-functional from users’ end, you should simple remove it. Precisely, an effective design will always work best for your website. Thankfully, the designers’ of today has realized the importance of an effective web design due to which web designing industry has seen a significant change in web designing. The best part is that visitors do not have to face those flashy advertisements and loud talking. The websites have become more interactive.

Instead of getting into implementation details of various features, in this article we will be focusing more on significant principles and approaches, which designers should use in a proper way to create an effective web design.

Principles To Follow For Creating An Effective Web Design:

Before you start following any principles, it is important for you to understand the mentality of your users. Start thinking from a user’s perspective and understand their ways of interacting with a website and its features.

Analyze User’s Mind:

Putting yourself in a user’s shoe is not that difficult. Analyze yourself when you are in a store and the way you act as a customer. Yes, this is exactly the way your visitors act when they see your website. Honestly speaking and we all will accept this fact; most of don’t even read the entire text of the website. Your user will quickly scan your website and whatever feature attracts him in the first place, it will be clicked. This is normally how a user will browse through your website. Following are a few things that users’ will appreciate in your website:

–       Quality content:

Users’ are always looking for quality content and if they find desired content on your website, they will ignore the minus points of your website i.e., layout OR flashy advertisements. So, make sure you provide them with quality content.

–       Scanning the content:

Highlight important points in your website. Always keep in mind that users will not read the whole content, they will only scan it.

–       Users are always busy:

Web users do not have much time and patience to explore your website. You should work on providing instantaneous satisfaction to your visitors, as a web designer.

–       Users’ don’t always make the best choices:

Your website should have a good optimization because users’ are used to click instantly on links they like instead of searching in the first place.

Principles of Effective Web Design:

If you want to a have an effective web design, you should follow the rules mentioned below:

1. Simplicity:

Your website will adaptable for users only if it is not-so-complicated. I know and I understand that you want your website to look great however; this does not mean that you should fill your page with nonsense. The distractions will only confuse your visitor. So, make sure that you keep your website simple and if you are a good designer, you will make sure the simplicity looks attractive too.

2. Don’t test users’ patience:

In every feature that you provide to users’ through your website, make sure that requirements from users’ end are nominal. If you pop-up long forms in front of a new user, he will simple leave your website and may never visit again. A very good advice to all web designers would be to keep the requirements minimal related to personal data because this is exactly where a user will get annoyed.

3. Avoid Waffle – Only facts:

As mentioned above effective content if very important for any website. Users’ don’t like it when you waffle and exaggerate the facts. If you want to win the trust of your visitors, make sure you mention everything clearly and precise. Only mention the important stuff and rest of the useless stuff should be scrubbed out.

4. Expose your features properly:

I personally love one thing about modern web designs. They provide a proper guidance to users in order to begin their surfing on the website. You must have seen steps ‘1-2-3’ and this is exactly what I have been talking about. This is a great way to make users’ see the features available in your website and how to reach them.

5. Effective Writing:

The content of your website should be written in web style catering to web users’. You need to talk business and avoid anything else. Also, make sure you use the web terms for specific features on your website. For instance, ‘Sign Up’ is always better than ‘Start Now.’ Effective writing includes; precise and to-the-point sentences, scan-able content, which includes headings and like I said, common web language should be used.

6. Avoid distractions:

If your website doesn’t really have anything to do with social networking websites, try not to add ‘follow’ links on the main of the page. Yes, promoting your website on social networking websites is a great way to get an increase in traffic however; it can always prove to be a distraction for users. If you want your users to focus on their main goal, avoid such distractions and remember these are distractions only if your site does not need them.

7. Effective usage of White Space:

White space’s importance is often underrated. White space can actually make your website look attractive and welcoming. It gives users a break from all the new complex web designs. White space is actually very effective. Why? Because it brings the simplicity effect, is soothing to the eye, makes layout look beautiful and last but not the least, the content can be scanned easily.

8. Web conventions are good:

Just because your website’s design is conventional, it does not make it a boring one. In fact this is a great way to save your visitor from learning and guessing process. Visitor will already know where the features are and they will not have to find them.

9. TETO Principle:

TETO is a casual term used for test early-test often which means testing your website is very, very important. You must know that testing of a website should be a repetitive process. You should conduct usability tests to make sure that your web design is an effective one.

10. Do not make it difficult for users:

Confusing, misleading and putting your users in a difficult situation, is not good. I have seen websites asking for Zip code and not many of us know the correct one so why ask?

Conclusion:

Above are a few features that a website should possess in order to be an effective one. Bottom line; if you really want to create an effective web design, follow the above mentioned rules.